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Lead Gen & Cold Email

B2B Outreach System

Automated, hyper-personalized cold email outreach campaigns for an enterprise B2B SaaS client.

Case study visual representation for B2B Outreach System by MJ AI Systems

The Challenge

A software company relied on generic, bulk email outreach, yielding less than 0.5% booking rate. Their primary domain was repeatedly landing in spam folders.

Our Solution

We set up 15 secondary email sending domains, configured complete SPF, DKIM, and DMARC parameters, and built a custom AI pipeline. The pipeline scraped the LinkedIn pages of prospects, extracted recent news, and generated hyper-personalized first lines targeting their exact business challenges.

The Results

Email deliverability jumped to 99%. Open rates averaged 74%, and the personalization engine drove a 140% increase in qualified sales meetings booked month-over-month.

Key Metric

140% Increase in Booked Sales Meetings

Tech Stack
Smartlead
Clay CRM Enrichment
GPT-4o mini
Apollo API
ZeroBounce

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